Scala

Scala has a passion for creating intelligent digital signage solutions that move products, consumers, and employees. Driving more than 500,000 screens worldwide, Scala solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives. Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries. Visit our website at www.scala.com

Scala
Amerikalaan 70B
6199 AE Maastricht Airport
The Netherlands

Phone: +31 433 588 300
Website: www.scala.com

 

Scala at the NEC Showcase

The Connected Store

This whisky retail area presents visitors with an engaging, interactive shopping experience. Mobile devices and apps have introduced retailers to an unprecedented level of personalised engagement.By means of Bluetooth Low Energy (BLE) it is now possible to pinpoint a customer’s location within a store. Scala demonstrates a solution using beacons which can send customers personalised notifications about items near them, items on sale in the store or products of particular interest. We show how customers can even “connect” their phone to one of the playback screens in the store… 1-on-1 engagement!

“Lift technology” is used with a range of Whisky bottles, displaying relevant information on a screen whenever one of the products is lifted from its spot on the store shelf.

Scala uses the NEC leafengine to detect the pick-up and communicate easy with different devices. The NEC leafengine is a unified sensor - software connectivity that enables access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes and many others. More info: www.leafengine.com.

To complete the future view on the retail experience Scala has also included electronic shelf displays. This solution allows store owners to adjust pricing per store-shelf location instantly, with only one click, across many different locations.

Connected Coffee Bar

Ordering and waiting for a coffee to go will be a breeze at Scala’s coffee bar. Order your coffee through a self-service kiosk without the need to remember your ticket number: A picture is taken when you order. Once the coffee is ready your picture will show up on a screen.

Analyse & Optimise! See Scala Advanced Analytics in action. This solution can help transform point-of-sale data into actionable insights for maximised sales and operational efficiency. Get the metrics you need to analyse performance. Up-to-the-second transactional data from the Connected Coffee Bar will be analysed on the stand. Combined with user-driven Scala Advanced Analytics and reports, retailers can now make informed decisions much faster.